Insights
Practical marketing advice for Malaysian businesses
Short, useful articles from our team. No fluff, no jargon, just what we have learned running campaigns.
SMS marketing and the PDPA: a practical checklist for Malaysian businesses
Consent, opt-outs, sender names and record-keeping. What you need in place before you send a single promotional message.
Read article →SMS marketing and the PDPA: a practical checklist
What you need in place before you send a single promotional message.
How to write an SMS customers actually read
160 characters, one job. A simple structure for promotional and reminder messages.
Stop optimising for clicks: cost per customer is what matters
Cheap clicks can be the most expensive thing in your ad account. Here is why.
Set up tracking before you spend a ringgit on ads
A short checklist for conversion tracking that will save you weeks of guesswork.
What a useful monthly marketing report looks like
One page, five sections and a clear list of next steps. Our template explained.
SMS length checker
Paste your message to see its character count, encoding and how many SMS parts it will use.
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